Quick Lesson in Storytelling
Think like a reporter
Get out of the office and talk with clients.
Go to your organization’s events.
Listen. Ask questions.
Pay attention to social media.
Call clients and seek out stories when talking with them.
Be active in the community.
Take notes and pictures.
Use social media.
Pictures tell stories
Invest in photography
Avoid BOPSA—Bunch of People Standing Around
Don’t re-use pictures
People, not buildings
Close-ups over wide shots
You not We. “You helped us do this.” Not “We did this.”
KISS—Keep it Simple Sweetheart.
Use active voice
Quotes from real people over execs
Avoid acronyms and jargon
Wylie Communications: wyliecomm.com
Ahern Donor Communications: aherncomm.com
Word of mouth is the best method of marketing. People talk about stories.